Privacy Policy

1. Introduction

M S Frehse Serviços Promocionais LTDA ("we", "our", or "us"), registered under CNPJ 48.282.415/0001-21, with its principal place of business at R. Dom Manuel da Silveira D'elboux, 400, Tarumã, Curitiba - PR, 82800-160, is committed to protecting your privacy and personal data.

This Privacy Policy describes how we collect, use, store, and share your personal information in compliance with Brazil's General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13.709/2018) and other applicable regulations.

2. Data We Collect

Identification data: full name, CPF/CNPJ
Contact data: email address, phone number, physical address
Client business data: company name, industry sector, brand information, target audience profiles, and campaign objectives
Campaign data: promotional mechanics, performance metrics, consumer engagement data, and campaign analytics
Consumer participation data: contest entries, sweepstakes registrations, loyalty program enrollments, and promotional redemptions (collected on behalf of clients with appropriate consent)
Promotional staff data: team member profiles, assignments, schedules, and performance evaluations
Payment data: billing information processed through secure payment systems
Fiscal data: information required for NFS-e and tax compliance
Navigation data: IP address, browser type, cookies, access logs

3. How We Use Your Data

Planning, executing, and managing promotional campaigns for client brands
Coordinating brand activations, in-store promotions, and experiential marketing events
Managing promotional staff recruitment, training, scheduling, and deployment
Tracking campaign performance, consumer engagement, and ROI metrics
Processing contest entries, sweepstakes, and loyalty program operations in compliance with applicable regulations
Generating campaign reports and analytics for client review
Processing payments and issuing invoices (NFS-e)
Complying with SEAE/MF promotional regulations, consumer protection, and legal obligations

4. Legal Basis for Processing

Consent provided by the data subject
Performance of a contract or preliminary procedures related to a contract
Compliance with legal or regulatory obligations
Legitimate interests of the controller, provided fundamental rights are preserved

Client campaign strategies, brand positioning data, promotional budgets, competitive intelligence, and campaign performance metrics are treated as strictly confidential commercial information. This data is never disclosed to competitors, and campaign details are never cross-shared between different clients.

5. Data Sharing

Event venues and logistics partners for activation execution
Print and production suppliers for promotional materials (no personal data shared)
Digital platforms for online campaign execution (with appropriate data processing agreements)
SEAE/MF (Secretaria de Acompanhamento Econômico) when required for authorized promotional campaigns
Payment processors for secure transaction handling
Tax authorities as required by fiscal regulations
Government authorities when required by law

We do not sell, rent, or trade your personal data to third parties for marketing purposes. Consumer data collected during promotional campaigns is processed strictly on behalf of the client brand in accordance with their privacy policies and our data processing agreements. All data sharing is conducted in compliance with the LGPD.

6. Data Retention

Your personal data will be retained only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Campaign data and performance analytics are retained for the contract duration plus the applicable reporting period. Consumer participation data for contests and sweepstakes is retained as required by SEAE/MF regulations and then securely deleted. Promotional staff records are retained for the employment or contract duration plus statutory requirements. Transaction and fiscal data are retained as required by tax regulations. Upon expiration, your data will be securely deleted or anonymized.

7. Your Rights

Under the LGPD, you have the following rights:

Confirmation of the existence of data processing
Access to your personal data
Correction of incomplete, inaccurate, or outdated data
Anonymization, blocking, or deletion of unnecessary or excessive data
Portability of data to another service provider
Deletion of data processed with your consent
Information about entities with which your data has been shared
Information about the possibility of denying consent and its consequences
Revocation of consent

To exercise any of these rights, please contact us using the information in Section 10.

8. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience. You may configure your browser to refuse cookies; however, some features may not function properly without them.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Client campaign strategies and consumer participation data receive additional access restrictions. Despite our efforts, no method of electronic transmission or storage is completely secure.

10. Contact Information

M S Frehse Serviços Promocionais LTDA
CNPJ: 48.282.415/0001-21
R. Dom Manuel da Silveira D'elboux, 400, Tarumã
Curitiba - PR, 82800-160
Brazil

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised "Last updated" date.